The Vermont Student Assistance Corporation (VSAC) helps support Vermont-based students and their families meet education and career goals by offering financial aid, student loans, and grants, along with resources for college and career planning. Hark’s partnership with VSAC has been monumental in helping define new and innovative marketing goals, building user and search-optimized web experiences on VSAC’s Hark-designed website, and establishing a standard of growth in brand recognition and reputation. We worked with VSAC to modernize their existing site by adding bold pops of color, eye-catching animated graphics, and user-friendly features for easy site navigation. The branding discovery in the initial phases of the partnership eventually translated into new marketing campaigns, continual digital and print collateral creation, and ever-evolving web content. Reinforcing the idea that higher education is within reach to all Vermonters, our design and development teams came together to build a visually cohesive brand identity that communicates VSAC’s mission to empower students of all ages to reach their educational and career planning goals.