You can practically hear the sizzle of the branding iron with that word, or can’t you? Used so often and misunderstood even more frequently, your brand is not your logo, your brand is not your website, your brand is not even your business. In today’s web first, social driven digital marketplace thoughts on branding are evolving almost as fast as the way people are experiencing brands these days.

We look at the brands and busineses we work with from 360°, analysis and perspective. Inside-out, top-bottom, client-employee, digital-realworld, and even present-future. I like to believe the way a brand is experienced is via the sum of all the interaction points, the way a phone is answered and the care with which a email is sent, the packaging of a product as well as the product itself. There are ways to tell the same story throughout the customer journey to help build credibility.

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