wildbrine, an all-natural fermented food products company, originated from a hugely successful community fundraising project. Their wholesome grassroots vibe and attention to freshness was the inspiration behind the branding of their web and social media presence. With evocative photos and content, we captured their farm-to-table sensibility and passion for ingredient sourcing. The intuitive site architecture allows effortless viewing of their extensive product line, digital recipe collection, and store location integration. We rounded out the site with a robust social activation program encouraging community sharing of pictures, videos, recipes, and newsworthy links.