Otis Spunkmeyer tasked Hark to help in elevating their brand by targeting a younger audience and parents. We increased the energy on their site by pushing their existing brand color palette to include brighter, more energetic colors such as lime green. We introduced new textures and patterns that subtly animate as the user explores the site – such as squiggly lines that draw themselves as you scroll, falling confetti and sprinkles, and dessert images that spin while you hover.