With a reputation built upon nearly 3o years in the artisan bread industry, La Brea Bakery wanted to make a strong impression when they launched their new line of artisan breads made with single origin wheat flour. We developed a digital media strategy that would spotlight the wheat farming industry and the passion behind their high-quality flour. With the wheat fields of Montana as a backdrop, we created a rustic yet modern design layout to showcase content, visual images, and videos. Using the existing architecture, visitors can easily link between the La Brea Reserve and La Brea Bakery sites. The look and feel extend to the blog and social media pages, that feature posts and photographs about artisan bread making.