what we do

SEO, Digital & Inbound Marketing

At Hark, we bring together a full suite of services designed to grow your online presence and drive real results. From comprehensive SEO strategies, including on-page, off-page, and technical SEO, to high-performing Google and Meta ad campaigns, we help brands attract and convert the right audience. Our team also specializes in email marketing that nurtures leads, organic social media that builds loyal communities, and Shopify e-commerce optimization that turns traffic into sales. Whether you’re looking to boost visibility, increase conversions, or scale your digital storefront, we’re here to help you make it happen.

Search Engine Optimization (SEO)

Our SEO services are built to help your brand rank higher, load faster, and get found by the right people. We take a holistic approach, optimizing every on-page element from content and metadata to site structure, while also building a strong off-page presence through backlink strategy and authority-building tactics. Behind the scenes, our technical SEO work ensures your site is crawlable, secure, and running smoothly. Whether you're launching a new site or trying to improve existing rankings, we combine strategy, tools, and hands-on optimization to drive long-term, sustainable search performance.

Paid Advertising (PPC)

Our approach to Google Ads and native advertising is all about efficiency, relevance, and ROI. We build strategic campaigns that target your ideal audience with the right message at the right time; whether through high-intent search ads, visually compelling display placements, or contextually aligned native ads across premium content networks. From keyword strategy and audience segmentation to bid management and conversion tracking, we fine-tune every element to maximize performance. Whether you’re looking to generate leads, drive e-commerce sales, or boost brand awareness, we design ad campaigns that cut through the noise and deliver results.

Paid Social Advertising

Paid social advertising is one of the most effective ways to reach and engage your audience where they spend their time. We create targeted campaigns on platforms like Meta (Facebook, Instagram, and Threads), LinkedIn, TikTok, and Reddit that are tailored to your goals, whether that’s driving traffic, increasing conversions, or building brand awareness. Our team handles everything from audience building and creative strategy to ad copy, budgeting, and performance optimization. With real-time data and ongoing testing, we make sure your ads stay fresh, relevant, and high performing across every stage of the customer journey.

Content Marketing

Content marketing is at the heart of how we help brands connect with their audience and build long-term trust. We develop and execute content strategies that align with your goals, whether that means driving organic traffic, supporting SEO, or fueling your email and social campaigns. From blog posts and landing pages to infographics, case studies, and video scripts, we create content that’s informative, engaging, and built to convert. Everything we produce is backed by research and optimized for both users and search engines, so your brand shows up and stands out in all the right places.

Email Marketing

Email marketing is one of the most powerful tools for turning interest into action and building lasting customer relationships. We craft targeted email strategies that nurture leads, drive repeat purchases, and keep your brand top of mind. From automated workflows and segmentation to compelling subject lines and conversion-focused design, every campaign is built to engage your audience at the right moment. Whether it’s a welcome series, cart abandonment flow, or a monthly newsletter, we make sure your emails are delivering real value, and real results.

Organic Social Media

Organic social media is where your brand’s personality comes to life. We help you build a genuine connection with your audience through consistent, engaging content that’s tailored to each platform. From planning and scheduling to copywriting, visual direction, and community management, we handle every part of your social presence. Our strategies focus on growing your following, increasing engagement, and reinforcing brand loyalty through posts that spark conversation and deliver value. Whether you're showcasing products, sharing behind-the-scenes moments, or promoting thought leadership, we help you stay active and relevant in your customers’ feeds.

Video Production

Video marketing is one of the most impactful ways to tell your brand’s story and connect with your audience. We offer end-to-end video services, from long-form content strategy and scripting to storyboarding, production, and post-production editing. Whether you're creating an explainer video, customer testimonial, or branded series, we focus on crafting visuals that inform, inspire, and convert. We also specialize in short-form video content designed for social media—perfect for Reels, TikToks, and YouTube Shorts—to keep your brand front and center in fast-moving feeds. Every video is tailored to your goals and optimized for the platforms where your audience is most active.

Digital Audits

Our digital audits offer a full 360° view of your brand’s online presence. We take a deep dive into your website, SEO, advertising, email, social media, and overall digital strategy to identify what’s working, what’s underperforming, and where opportunities lie. The result is a clear, actionable report that outlines strengths, uncovers gaps, and recommends improvements across every channel. Whether you're preparing for a rebrand, launching a new campaign, or just want a fresh perspective, our audits provide the insights you need to make wise and strategic marketing decisions.

Digital Marketing Strategies

We build digital marketing strategies and communications plans that align your business goals with the right mix of channels, messaging, and timing. Whether you're launching a new product, growing brand awareness, or driving conversions, we develop custom roadmaps that outline where to focus your efforts and how to measure success. Our team creates full media plans across digital, social, and traditional platforms, along with marketing communications strategies that bring consistency to every touchpoint. From audience targeting to channel selection to campaign rollout, we ensure your marketing efforts work together to drive real results.

 

 

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